We calculated current customers of large life insurance companies to ask for shopping for life insurance and customer satisfaction. We also wanted to select the same company.
New York Life is the best life insurance company in our study. For overall satisfaction from customers, it topped the average rating of 5 stars on the chart.
Overall satisfying ranking:
Rank | Company | Overall satisfaction | Would you choose the same company again? |
---|
1 | New York Life | ![]() | Yes: 67% | Maybe: 28% | No: 5% |
2 | American General | ![]() | Yes: 88% | Maybe: 10% | No: 2% |
3 | John Hancock | ![]() | Yes: 78% | Maybe: 17% | No: 5% |
4 | Lincoln National | ![]() | Yes: 85% | Maybe: 13% | No: 1% |
5 | MetLife | ![]() | Yes: 70% | Maybe: 27% | No: 3% |
6 | Northwestern Mutual | ![]() | Yes: 73% | Maybe: 23% | No: 3% |
7 | Pacific Life | ![]() | Yes: 93% | Maybe: 7% | No: 0% |
8 | Primerica | ![]() | Yes: 85% | Maybe: 12% | No: 3% |
9 | State Farm Life | ![]() | Yes: 59% | Maybe: 33% | No: 8% |
10 | Transamerica | ![]() | Yes: 91% | Maybe: 9% | No: 1% |
11 | MassMutual | ![]() | Yes: 66% | Maybe: 31% | No: 3% |
12 | Guardian | ![]() | Yes: 93% | Maybe: 5% | No: 3% |
13 | Prudential | ![]() | Yes: 81% | Maybe: 15% | No: 4% |
Maybe again:
In life insurance companies included A X A Equitable, Guardian Life and Pacific Life have the highest percentage of customers. In fact, they said that they would not reconsider customers in the Pacific Life account.
Company | I would choose them again |
---|
AXA Equitable | 95% |
Guardian Life | 93% |
Pacific Life 93%
Price satisfaction ratings:
The Lincoln National High Life Insurance Company has been rated to satisfy the price among consumers who have evaluated.
Compare: Life insurance quotes:
Comparing life insurance quotes from at least a few companies is important when shopping for life insurance. Among people who have regrets about their life insurance shopping experience, the biggest one was that they didn't shop around for prices more.
In addition, life insurance quotes will vary among insurers based on your age, health and other personal factors. Even if you have some medical problems, it's a good idea to shop around and compare rates.
What is your biggest regret since the last time you applied for life insurance?
After lifetime expiration, compared to the last time the cost of life insurance was calculated,
I wish I had shopped around for prices more | 48% |
I wish I had looked at ratings for customer satisfaction | 21% |
I wish I had researched coverage choices more | 8% |
No regrets | 23% |
Source: Ever Quote, March 2018 Life Insurance based on 2,250 survey.
The best website:
We asked customers whether they had used their company's website to get information about life insurance or their own policies. (85% of the customers were surveyed), the State Farm Life Site received the highest rating
How did you choose your life insurance company?
The life insurance insurers, the insurance and the chosen brand name were the most important factors for the insurance inspection. Business and criticism played a third role.
I shopped around for a good price | 53% |
I wanted a well-known brand name | 49% |
I considered ads/commercials | 34% |
I looked at online customer reviews | 32% |
I looked at ratings for customer satisfaction | 28% |
It was recommended by a friend or family member | 26% |
I wanted certain coverage options | 25% |
Other | 1% |
Source: 2,250 on March 2018 based on life insurance customisable survey. Res ponders may choose more than one answer.
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